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Advertising management


Field of Education:Economics and Management
Economics and Management:Management
Language of instruction:Russian
Form of study:Full-time
Distance learning:No

University: Plekhanov Russian University of Economics (PRUE)

Cost: 215 000 rub.

The master's program "Advertising Management" integrates the theoretical and practical approaches to teaching undergraduates in such a way that the knowledge and skills allow graduates to not only manage the strategiction communication activities of the enterprise, but also be able to closely monitor the activities of performers at the operational level. This is facilitated by a large proportion of recognized practitioners of our teachers, and the combination of traditions of national education with the best foreign models. The future of employment for graduates of the program - it's advertising departments of media, analytical and consulting centers on strategic planning promotional activities, advertising departments to Russian and internationalompany, representative offices of Russian companies, PR and communications agencies. The mission of the program: To form a body of knowledge and practical skills in the development of communication strategies for effective management of the enterprise. Objectives: Comprehensive training of highly qualified specialists with expertise in advertising management, able to lead and coordinate promotional activities at all stages of the life cycle of the firm, providing Instituteformational and analytical support promotional activities, to develop science-based solutions in the design of promotional products, as well as conduct research to ensure the effectiveness of interactions with othermembers of the advertising market, process optimization of media planning, long-term strategy of ATL and BTL advertising. General scientific cycle: Professional development of personality theory and methodology of management language of professional communication, etc. Professional Cycle: Research Methods in Management Concepts of advertising management Brand Management Advertising in e-commerce development and marketing projects, etc. Program Manager: D. e. n. , Prof. Hapenkov B. N.
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News
31.07.2017
The Olympiad is held in cooperation with the Asia-Pacific Institute of Management, Asia-Pacific Career Launcher (APCL) New-Delhi, on August, 14th 2017
31.07.2017
The Peoples’ Friendship University of Russia (PFUR) announces the beginning of admission of foreign citizens who graduated from Bachelor and Specialist Degree programs of PFUR and other Russian and foreign universities, for Master Degree programs of the 2016/2017 academic year.
16.06.2017
19.05.2016
11.12.2015
17.08.2015
 

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