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Brand management products and services Luxury


Field of Education:Economics and Management
Economics and Management:Management
Language of instruction:Russian
Form of study:Full-time
Distance learning:No

University: Plekhanov Russian University of Economics (PRUE)

Cost: 230 000 rub.

Director of the Master's program "Brand management products and services of luxury" - Skorobogatyh Irina, PhD, head of the department "Marketing", Professor of Comparative Economics (email:). The perception of luxury goods associated with emotions, creativity, image, intuition. Creation and management of these brands - is the art, science and practice of the phenomenon of "From Poverty to the brilliance of Coco Chanel". Marketing strategies in the market of luxury goods combine various aspects of the symbolism of luxury. Problems of brand management of luxury goods are highly relevant for the Russian market. Exchange programs provide for the study of the motives of luxury consumption, the characteristics of the goods and services of a luxury specific luxury brands, the analysis of the structure of the global luxury market, and more. In this area, one can rightly assume that "Branding and Business - words synonymous." Extras. Information - http://business. rea. ru / admission / magistracy / master-programs / brand_management_luxury. htm
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31.07.2017
The Olympiad is held in cooperation with the Asia-Pacific Institute of Management, Asia-Pacific Career Launcher (APCL) New-Delhi, on August, 14th 2017
31.07.2017
The Peoples’ Friendship University of Russia (PFUR) announces the beginning of admission of foreign citizens who graduated from Bachelor and Specialist Degree programs of PFUR and other Russian and foreign universities, for Master Degree programs of the 2016/2017 academic year.
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