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Brand management of consumer goods and services


Field of Education:Economics and Management
Economics and Management:Management
Language of instruction:Russian
Form of study:Full-time
Distance learning:No

University: Plekhanov Russian University of Economics (PRUE)

Cost: 230 000 rub.

Director of the Master's program "brand management of consumer goods and services" - Ivashkova Natalia, PhD, professor of "Marketing" (email:). Brand management - is an innovative direction in the marketing of the XXI century. New Age - the era of brand building. The brand today - it is a strategic asset of the company. The creation and development of strong brands - the primary goal of marketing policy of Russian and foreign companies. The problem is very urgent, complex and demanding, requiring specialized knowledge and skills. As part of the program, students learn the theory and practice of building and managing brands. In the course of the program addresses the problems of positioning the brand, creating a system of related brands. development of plans and programs for the implementation of creative ideas means of communication, and brand valuation. etc. Extras. Information - http://business. rea. ru / admission / magistracy / master-programs / brand_management. htm
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31.07.2017
The Olympiad is held in cooperation with the Asia-Pacific Institute of Management, Asia-Pacific Career Launcher (APCL) New-Delhi, on August, 14th 2017
31.07.2017
The Peoples’ Friendship University of Russia (PFUR) announces the beginning of admission of foreign citizens who graduated from Bachelor and Specialist Degree programs of PFUR and other Russian and foreign universities, for Master Degree programs of the 2016/2017 academic year.
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