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Advertising and public relations. Brand management in advertising


Field of Education:Humanities
HUMANITIES:Advertising and PR
Language of instruction:Russian
Form of study:Full-time
Distance Learning:No

University: Plekhanov Russian University of Economics (PRUE)

Cost: 240 000 rub.

Naparvlenie training "Advertising and Public Relations." Profile of "Brand management in advertising." The program prepares students for professional careers in positions of product manager or brand manager, able to design, plan and implement operational programs to increase brand equity and brand value in the Existingher strategy. Sound theoretical knowledge and skills in analysis, planning and management of marketing programs allow graduates to successfully manage the programs develop, promote, expand brands of both goods and services in market economy conditions laneehodnogo period. Program Description - http://www. marketing-reu. ru / profil-brend-menedzhment-v-reklame. html
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