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Management


Field of Education:Economics and Management
Economics and Management:Management
Language of instruction:Russian
Form of study:Full-time
Form of study:Absentee
Distance Learning:No

University: State Academic University for the Humanities

Characteristics of professional Bachelor of Management Faculty "Institute of literary culture and management" Profiles: Management in the media management in publishing and printing industry Industrit the advertising business management professional competence in the media manager in the media - is specialist with professional skills and abilities in the field of creation and activity of mass mediaand, journalism, public relations, mass communications. Competence of the graduate profile: knowledge of the mass communication, knowledge economy media, a basic knowledge of the theory and practice of management, knowledge of the media in the socio-cultural sphere. Management in the publishing and printing industry Publishing Management - an independent professional activity aimed at achieving specific goals through the management and publishing of laborresources, the use of scientific approaches and concepts of marketing, as well as on human factors. Competence of the graduate profile: knowledge of the printing industry; basic knowledge of marketing theory and practice, knowledge economy in the printing industry, a basic knowledge of the theory and practice of management, basic knowledge of law. Management of the advertising business advertising management - a system of methods and control the advertising process. It is based on control over all stages of production and distribution of promotional messages. Competence of the graduate profile: knowledge of the advertising sphere, knowledge economy advertising, a basic knowledge of the theory and practice of management, knowledge of the advertising in the socio-cultural sphere.
Creation of the Department of literary culture and management due to the fact that in improving the technology of production of printing products, increased competition among publishers and the development of new directions in the book business and its digitalization, moregreat demands on the professionals working in this industry. After all, the book is known to be the subject of both spiritual and material culture. For its production and distribution requires a special approach. Therefore, the first institution of higher education faculty began teaching students in the framework of "Management Organization" on specializations: "Management in the Media", "Management in the Publishing and printingnd production "," Management of advertising business, "calling itself the task of education, integrating knowledge in the field of book culture with the latest developments in the field of management (management). It is known that in "Management" training of students in general is many tens of universities. Specialization "Management in the publishing and printing industry", "Management in the Media", "Management of the advertising business," aimed at obtaining a more in-depth knowledge of the graduatesFirst, skills and abilities in enjoying increasing demand areas on the profile of the specialty "Management of organization" that combine a knowledge of book culture and publishing, as well as knowledge of modern principles and methods in the areas of management, numbering hundreds of years. Specialization "Management in the publishing and printing industry." Students study core subjects such as the history of the book industry, culture, ethics and psychology of book, Marketing in the book industry, publishing management, copyright, etc. Specialization "Management in the media." Students learn the basics of journalism and business journalism, the legal regulation of the media, the modern Russian language, the management of the creative team, advertising and information business, etc. Specialization "Management of the advertising business." Students learn the basics of technology and design of advertising, psychology, theory, and the language of advertising, planning, management and advertising strategy for enterprises in the sphere of literary culture, etc. Things to hold faculty members of the Russian Academy of Sciences, specialists with extensive experience in the book industry. This practice takes place on the basis of book publishers and trading houses in Moscow Faculty trains in the direction: 080200 Management (qualification "Bachelor") - 4-year training (full-time) and 5 years (extramural). Open specialization: Management in the media management in publishing and printing production management advertising business forms of training full-time and part-time, on extra-budgetary basis.
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News
31.07.2017
The Olympiad is held in cooperation with the Asia-Pacific Institute of Management, Asia-Pacific Career Launcher (APCL) New-Delhi, on August, 14th 2017
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The Peoples’ Friendship University of Russia (PFUR) announces the beginning of admission of foreign citizens who graduated from Bachelor and Specialist Degree programs of PFUR and other Russian and foreign universities, for Master Degree programs of the 2016/2017 academic year.
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