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Psychology in the fashion and design


Field of Education:Art and Culture
Art and Culture:Design
Language of instruction:Russian
Form of study:Full-time

University: Moscow state university of design and technology (MSUDT)

Cost: 137 900 rub.

The success of the designer in the world today is largely dependent on how much he understands the psychology of the person, as well as psychological laws underlying the phenomenon of fashion. The above requirement implies a systemic, comprehensive scientific study fashion at the inter-disciplinary level. Excessive attachment to the historical facts in the development of costume inhibits the creation of an adequate theory of fashion and design, which will allow to understand the reasons of fashion events, as well as the principles of the internal laws of the development of fashion. At the heart of the phenomenon of fashion is not the only one, but multiple psychological mechanism consisting of several components. Fashion helps to create images of people's perception of each other and the organization of inter-personal communication between them. Fashion is a way of psychological influence in the process of communication through the unconscious psychological mechanisms of infection, suggestion, imitation, identification, beliefs that are enhanced if the mass gain xarakter. When training on the program "Psychology in the fashion industry and design" focuses on the study of the psychological factors of the phenomenon of fashion, such as gender stereotypes and differences, age-appropriate fashion consumers; regulyatsiya emotional states - psychotherapeutic aspect of fashion, characteristics and patterns of perception as a mental process, as well as the characteristics and patterns of perception of the image of the other (social perception) in social psychology;change of image, increase self-esteem - as components of self-concept of personality; typological and motivational personality traits are expressed in different values, preferences, opinions, attitudes, needs, psychological features of thespine creative fashion designers and designers, the desire for a new identity, for self-expression, self-realization.
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News
16.06.2017
19.05.2016
The Peoples’ Friendship University of Russia (PFUR) announces the beginning of admission of foreign citizens who graduated from Bachelor and Specialist Degree programs of PFUR and other Russian and foreign universities, for Master Degree programs of the 2016/2017 academic year.
19.05.2016
11.12.2015
17.08.2015
31.07.2015
 

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