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Marketing in the Fashion Industry


Field of Education:Economics and Management
Economics and Management:Economy
Language of instruction:Russian
Form of study:Full-time

University: Moscow state university of design and technology (MSUDT)

Cost: 75 000 rub.

Success in business - it is a success in the market. This postulate is all the more true for industries that go with their products to the consumer market and organize the full range of the fashion industry - from the design and modeling of clothes and shoes to manufacture and promote their businessis Increased competition makes participants of the fashion industry increasingly turn to the possibilities of marketing, to introduce its principles and techniques in their daily activities. Marketing direction the Master's program is one of the key issues in today's conditions, since a large portion of the economic positions in the labor market had exactly in this direction. The job market in marketing is rapidly expanding field of study. It turned into a very prestigious area in which not rarely in demand related professionals training areas that do not have the system of theoretical ideas about the specifics of marketing fashion industry. The master's program is aimed at training professionals for the effective planning, business process management and organizations in the fashion industry. The program provides students with the opportunity to: - the acquisition of theoretical knowledge and practical skills required for the integration of marketing management practices - in-depth understanding of marketing as one of the main types of activitiesof the Organization and technology of successful marketing policy - seizing the means and methods of collecting market information, conducting quantitative and qualitative research, marketing analysis of consumer behavior, the effect of buildingivnoy branding strategy - a successful career structure of the master's program consists of a base unit of business training, management unit, a control unit and a specialized finance unit of marketing. In the Master's program of specialized training in the fashion industry including basic courses in methods and techniques: - pricing in the enterprise - gathering information and conducting market research - marketing analysis - control marketingovymi communications - branding - competitive intelligence and benchmarking During training graduate students engaged in research work. Analysis and research training of students is achieved through in-depth study of the problems of research in various areas of marketing, fashion industry related organizations. The program assumes familiarity with the best practices and the contemporary realities of marketing management of companies and organizations for the fashion industry. Graduates who have completed the master's thesis and defend can continue their education in graduate school in a scientific specialty MGUDT 08. 00. 05 - Economy and management of a national economy.
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News
16.06.2017
19.05.2016
The Peoples’ Friendship University of Russia (PFUR) announces the beginning of admission of foreign citizens who graduated from Bachelor and Specialist Degree programs of PFUR and other Russian and foreign universities, for Master Degree programs of the 2016/2017 academic year.
19.05.2016
11.12.2015
17.08.2015
31.07.2015
 

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