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Educational programs
for foreign students

International Marketing

Form of study:Full-time
Language of instruction:Russian
Distance learning:No
Language of instruction:English

University: Peoples’ Friendship University of Russia

Cost: 165000 rub.

Code and the name of the program: the direction of training (specialty) 080200 (68) Management Program "International Marketing" Apprenticeship - 2 years, the form of training - full-time, list of entrance tests: Conditions revenuesNotices to the magistracy: Admission is on full-time (budget and paid seats) on the results of entrance tests. For admission to the program shall interdisciplinary exam in the field of "Management" in writing (4 sets of questions). The program and the questions for the exam for admission to the program must have: document the state of higher education with a corresponding application to it, confirming your qualifications: Bachelor's, Specialist, or Master's degree (onlypaid to place learning is seen as a second degree). Diploma issued by the institution of another country, you need to nostrify in Russia. The main characteristics of the educational process: Today, the main purpose of the master's program "International Marketing" is to train highly qualified professionals, senior staff of enterprises in the field of marketing. Competitive advantages of the Master "International Marketing»: • Interaction with leading Russian and international FMCG companies • International internships at universities in Europe • Participation in R & D and consulting project • Optimal Training Program in accordance with the educational standards of the third-generation (2 years of training, so h 14 weeks of scientific practice (4th semester), self-selection of subjects for a more in-depth study) specifications, the uniqueness of teaching at the University in this program, with an emphasis on learning a foreign language distinctive feature of the program"International Marketing" is the constant interaction with leading Russian and international FMCG companies, which is implemented at all stages of the study: In the preparation of curricula (based on qualification requirements forspecialists in sales and marketing), holding master classes teaching training courses professional cycle of practice and employment. Curriculum Master's program involves the study of a wide range of practice-specific disciplines (including foreign language) to reflect current trends in the field of marketing, sales management and advertising, effectiveforeign practice and the leading Russian experience. Graduate students have the opportunity to perform and protect the master's thesis on foreign (English, French) languages. Students Master's program "International Marketing" have the opportunity to go international internships for inclusive education system. In February 2010 on the initiative of the Department of Marketing signed an agreement on cooperation between the Economic Faculty of People's Friendship University and the Graduate School of International Trade (InstitutSuperieurdeCommerceInternationaldeDunkerque, Dunkerque, France) - one of the 3 Higherschools in France, with the status of state. accreditation. Internship opportunities in ISCID: Education in English (visiting professors), accommodation in a French environment, short-term practice in enterprises of France counted in the educational process of People's Friendship University, a certificate is issued. ISCID - Institut Superieur de Commerce International de Dunkerque - one of the 3 Higher schools in France, with the status of state. Accreditation - http://www. iscid. com / specialization - international trade, international marketing. Participation in science Master's program "International Marketing" gives a good professional skills to continue further study in graduate school in the department of marketing. The department actively encourages graduate students to participate in research and consulting projects implemented by Russian and foreign languages: On the orders of the federal ministries and departments (Industry and Trade Ministry, the Ministry of Education, RHF) On the orders of stateudarstvennyh corporations (GC "Russian Technologies", "Rosnano"), the leading Russian and international companies. Upon project completion undergraduates receive a "certificate of introduction" that is important in the case of further education in graduate school and dissertation for the degree of candidate of economic sciences. Graduate students are also actively involved in international and Russian scientific conferences. Teachers of the department of marketing help students in the preparation of research papers and possibly contribute to their further publication in the leading Russian media. Staffing of the educational process: Master's program "International Marketing" is implemented: • The teachers of the Department of Marketing (10 PhDs, as well as highly skilled practitioners with extensive experience in Marchketingovoy activities); • The teachers of other departments of the Faculty of Economics Peoples' Friendship University (Department of Foreign Languages, Department of Economic and Mathematical Modelling, Department of macroeconomic regulation and planning department of the regional eco-Economy and Geography, Department of Economics and Business, Department of Accounting, Auditing and Statistics, Department of Political Science, Department of World Economics, Department of Management). • Guest lecturer other leading universities of Moscow (Moscow State University. M. B. Lomonosov Moscow State Institute, State University of Management, Plekhanov. G. B. Plekhanov) • practitioners of leading foreign and Russian FMCG (Fastmovingcustomergoods-consumer products with high turnover) companies. Logistical support of the educational process: the disposal of students enrolled in the program "International Marketing" 4 computer labs Faculty of Economics with Internet access, a language laboratory for Occupancyst in foreign languages. Department of Marketing is equipped with desktop computers, scanners, printers and copiers, as well as laptops and portable multimedia projectors. The training process uses the most advanced educational software, business games, videos. Professional activities of graduates Marketing Manager outputs a new product on the market, analyzes the sales of goods, products range plans, develops measures to improve sales effectiveness. In addition, representatives of the profession responsible for the development of signage and marketing materials, media planning. Marketing managers are directly involved in the formation of the budget for marketing, research reports are based on the results of its activities. The graduate is prepared to address the following professional tasks ž is able to manage organizations, divisions, groups of employees, projects and networks ž able to develop a corporate strategy & middot; able to use modern methods of corporate finance solutions to strategic problems ž is able to develop a program of organizational development and change and ensure their implementation žable to use quantitative and qualitative methods for research and management of business processes ž owns methods of economic analysis of the behavior of economic agents and markets in the global environment & middot; own methods of strategic analysis ž able to prepare analytical materials for the management of business processes and evaluate their effectiveness ž is able to summarize and critically evaluate the results obtainednnye domestic and foreign researchers, to identify and formulate relevant scientific problems ž is able to justify the relevance of theoretical and practical importance of the chosen topic of research žable to conduct independent research in line with our program ž capable of representing the results of the study in the form of a scientific report, article or report ž is able to apply the present-dayYemeni techniques and teaching methods in management disciplines ž is able to develop training programs and methodological support for the teaching of graduate management disciplines may hold positions include senior positiontnye professional responsibilities are to develop the company's marketing strategy, market research and analysis, monitoring the competitive environment. Marketing Manager outputs a new product on the market, analyzes the sales of goods, products range plans, develops measures to improve sales effectiveness. In addition, representatives of the profession responsible for the development of signage and marketing materials, media planning. Marketing managers are directly involved in the formation of the budget for marketing, research reports are based on the results of its activities. The approximate level of pay of part-time graduate of Moscow marketing managers earn about 40,000 rubles. per month, St. Petersburg - 30000 rubles. Reducing the number of jobs has led to an oversupply of labor in the labor market of the two capitals on one free workplace in Moscow has 30 candidates in the city on the Neva - 60! In Yekaterinburg and Novosibirsk marketers pay an average of 25,000 and 22,000 rubles. respectively. The ratio of the number of vacancies and rezyumezdes while "not off scale": in Ekaterinburg - 5 people for a place in Novosibirsk - 8. Data from other Russian cities that participated in the study are presented below (see Tables). Qualify for starting positions in the profession are students and graduates with work experience in the marketing department of not less than 1 year, surely owning a computer (1C, MS Office, Power Point). In times of crisis, the company's priorities shifted to higher sales volumes, so the young professionals should be well aware of the principles of formation of pricing, market analysis and market research, spA special promotion of a product. Several increased list of functional responsibilities supported by a slight rise of the upper limit of the salary range. Income beginners marketing managers in the capital is from 20,000 to 35,000 rubles. , St. Petersburg - from 16,000 to 25,000 rubles. , Yekaterinburg and Novosibirsk - from 12,000 to 20,000 rubles. A higher salary may qualify graduates of faculties, fluent in English, spent in the specialty for at least 2-3 years. From applicants also requires experience in the development and implementation of effective marketing activities. Competitive advantage in the labor market have candidates who own the program SPSS. In the capital of such professionals can expect to pay up to 45,000 rubles. , In St. Petersburg - up to 35,000 rubles. In Yekaterinburg - up to 30,000 rubles. In Novosibirsk - up to 25,000 rubles. The maximum salary can expect applicants with experience in leadership positions, spent as a marketing manager at least 3 years with excellent negotiation and organizational skills. Income of such specialists in Moscow reaches 150,000 rubles. , In the northern capital - 80,000 rubles. In Yekaterinburg - 60,000 rubles. In Novosibirsk - 40,000 rubles. The structure of the labor market marketing managers over the past year has not changed. Still, the typical representative of the profession is a young educated woman. The females make up 70% of the total number of applicants. 77% of them - young people under the age of 30 years. 86% of marketing managers have a college education. Typical features: - Research and market analysis, monitoring the competitive environment - Development of marketing strategy - Development and implementation of media plans - Develop signage and marketing materials - Organizing and conductings marketing activities - Sales analysis, assortment planning, the development of measures to improve the effectiveness of sales - Marketing research - Conclusion of a new product on the market - Compilation of analytical reports - Participation in the formationResearch budget for marketing.

The Olympiad is held in cooperation with the Asia-Pacific Institute of Management, Asia-Pacific Career Launcher (APCL) New-Delhi, on August, 14th 2017
The Peoples’ Friendship University of Russia (PFUR) announces the beginning of admission of foreign citizens who graduated from Bachelor and Specialist Degree programs of PFUR and other Russian and foreign universities, for Master Degree programs of the 2016/2017 academic year.

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